Diet Sodas: Change Your Brain And Your Waistline!!!

Diet sodas may not be helping you lose weight , in fact, these and other artificially sweetened foods may sabotage your diet by confusing and rewiring your brain’s reward centers. This study from the journal Physiology & Behavior is yet another example of how lifestyle choices can alter your brain—negatively or positively.

Scanning diet soda drinkers' brains

The University of San Diego study followed 24 young adults: half the group drank at least one serving of diet soda every day, while the other half avoided the artificially sweetened drinks. These adults were then hooked up to brain scanning equipment while scientists fed them water alternately flavored by natural and artificial sweeteners—then the researchers sat back and watched what unfolded in the brain.

The results, according to University of California San Diego researchers Green and Murphy, were pronounced: “[Diet soda drinkers] who consumed a greater number of diet sodas had reduced caudate head activation. These findings may provide some insight into the link between diet soda consumption and obesity.”

You Have The Power To Improve Your Brain!!!!!!!!

Improve your brain

Scientists once believed that mental ability was fixed after childhood. But over the last few decades, neuroscientists have discovered that adults’ brains are constantly changing – growing new neurons and connections – in a process known as neuroplasticity. Shirsa takes advantage of the brain’s innate neuroplasticity to help shape it into a more effective, powerful organ.







Instead of teaching specific skills that may only be useful in specific areas, Shirsa targets core cognitive processes that underlie performance in many different areas. These processes include memory, attention and other abilities that are critical in the real world.

Experimentally tested & clinically proven

The results of training with Shirsa are measured experimentally in randomized controlled trials. A typical experiment begins by measuring each person’s baseline abilities with tests of brain performance. After several weeks of training, each person is tested again to determine how much the Shirsa training has improved cognitive function.

Human Cognition Project – Uncovering the secrets of the brain

 The Human Cognition Project combines the database of human cognition – Pivot run Shirsa members who have collectively trained  – with a network of scientists and top neuroscience programs in the world – all to better understand human cognition so that we do more to improve brain performance.

Personalized for you

Each brain is unique, and everyone has different goals. We at Shirsa understands this and uses a patent-pending technology to combine the powerful database of the Human Cognition Project with sophisticated adaptive training algorithms to create a training program that’s right for each individual.

Personalized training programs are designed to help you achieve your goals. Additionally, each exercise adapts to your skill level, driving the maximum amount of benefit for each day of training. The more you tell us about your priorities, the more we can customize the training for you.


- Team Shirsa

10 Ways To Rewire your Brain!!

Form many years we have a belief  that the human brain remained unchanging once it hit adulthood.

Healthy Habits

But in the early 1980s, neuroscientist Michael Merzenich, now a professor emeritus of neuroscience at the University of California San Francisco, showed through his research that the brain is plastic. In other words, the brain can alter itself depending on environmental input.

Below is Dr. Merzenich's list of everyday things you can do to keep your brain fit.

Exercise Your Peripheral Vision

Actively challenging your peripheral vision improves brain performance and helps you navigate the world safely.

Recent studies shows that drivers stay on the road longer and have fewer accidents after actively training their useful field of view.

Memorize A Song

Developing better habits of careful listening will help your ability to understand, think and remember, you release brain chemicals like the neurotransmitter acetylcholine that enable plasticity and vivifies memory.

Reconstructing the song requires close attentional focus and an active memory.

Learn To Play A New Instrument
Playing an instrument helps you exercise many interrelated dimensions of brain function, including listening, control of refined movements and translation of written notes (sight) to music (movement and sound).