People’s memory for Facebook posts is strikingly stronger than their memory for human faces or sentences from books, according to a new study.
According to a new study published in the journal Memory & Cognition, our brains may be more adequately wired to remember status updates and tweets rather than snippets from novels or faces. Subjects in the study were one and a half times more likely to remember posts than sentences from a novel and almost two and a half times more likely than to remember faces.
The findings shed light on how our memories favour natural, spontaneous writing over polished, edited content, and could have wider implications for the worlds of education, communications and advertising.
- Team Shirsa